Insights
Efficiency
Automating processes makes everything run smoothly. With a custom solution, developers can analyze the places where things slow down. They will craft a solution that frees employees from boring repetition.
Adaptability
With a well-crafted software package, developers can add new features as business changes. When new processes develop, the custom software can address roadblocks before they become ingrained in the workflow.
Branding and Marketing
Developers can style a custom program so that it represents the organization. A custom CRM solution can give a uniform, branded look to every communication with a client. This uniform approach can also extend to websites and e-commerce platforms.
Integration
Easy integration is a feature that will dramatically increase the performance of a business. Developers will configure the custom program so that it automatically shares data with platforms currently in use by the organization. When an employee adds contact information to the CRM package, it will immediately register as a new contact in the email platform.
Security
Because off-the-shelf programs are used by many businesses, they are more likely to be targets of cybercriminals. When they identify a vulnerability in a program, they can exploit it in multiple organizations. A custom solution is a less attractive cybercrime target since it is only related to a single business.